INCI is a global system that brands and companies use to name the ingredients in cosmetic brands. The abbreviation stands for The International Nomenclature of Cosmetic Ingredients and contains names for waxes, oils, pigments, chemicals, and other ingredients of cosmetics. The names are based on scientific names and other Latin and English words.

Amorist Whitening Toothpaste:
(Green Mint, Peppermint & Menthol)

aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, dicalcium phosphate, parfum/[fragrance], aroma/[flavour], glycerin, sodium fluoride, sodium saccharin, hydroxyapatite, synthetic fluorphlogopite, methylparaben, limonene, potassium chloride, menthol, linalool, leontopodium alpinum extract, tin oxide & eugenol.

Escapist Whitening Toothpaste:
(Cinnamon, Orange & Peppermint)

aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, aroma/[flavor], peg-12, dicalcium phosphate, glycerin, sodium fluoride, sodium saccharin, parfum/[fragrance], hydroxyapatite, limonene, synthetic fluorphlogopite, methylparaben, potassium chloride, cinnamal, eugenol, linalool, leontopodium alpinum extract, citral, tin oxide, geraniol, benzyl benzoate, cinnamyl alcohol & coumarin

Hypnotist Whitening Toothpaste:
(Anise, Honey & Peppermint)

aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, dicalcium phosphate, parfum/[fragrance], aroma/[flavour], glycerin, sodium fluoride, sodium saccharin, benzyl alcohol, hydroxyapatite, synthetic fluorphlogopite, methylparaben, potassium chloride, eugenol, leontopodium alpinum extract, tin oxide, limonene, rose ketone-4 & linalool